Hua Hin, Thailand: The Tourism Authority of Thailand (TAT) is targeting an influx of golfers from mainland China.
In its bid to attract more golfing tourists from the world’s most populous country, the TAT hosted a ‘China Common Project Golf Tournament’ at the Royal beach resort cities of Hua Hin and Cha Am.
The initiative was conceived by TAT’s offices in Beijing, Shanghai, Kunming, Chengdu and Guangzhou. They agreed a joint campaign to boost the promotion of high-end golf tourism packages for the China market.
The objective of the tournament was to increase awareness that Thailand is the top golf destination in Asia.
Over three days, 160 Chinese golfers and golf media representatives from various cities in China savored three of Thailand’s most prestigious courses – Black Mountain, Springfield Royal Country Club and Banyan Golf Club, which hosted the final day and prize-giving dinner.
Prizes for both individual and team events were presented by Pongsathorn Kessasamli, TAT’s Deputy Governor for International Marketing Asia and South Pacific.
Pongsathorn said: “In a relatively short time span, Thailand will grow into one of the most dynamic centres for golf in Asia. There are over 280 courses in the Kingdom and some of these rank amongst the finest in the world.
“China is growing rapidly in terms of golf business and this market will be seeking experiences further afield, generating significant tourism income for premium providers such as Thailand.
“Thailand is a top golf destination, it is very pleasurable, very affordable and golf can be played in a variety of locations all year round. And don’t forget the Land of Smiles signature hospitality which makes Thailand a golfer’s paradise.”
Through this initiative, TAT anticipates up to 1,500 Thailand premium golf tour packages will be sold in the Chinese market by the end of 2015.