Edinburgh, Scotland: Nike athlete Rory McIlroy has opened the new Nike Performance Fitting Centre at Archerfield Links, the first facility of its kind for Nike Golf anywhere in the world.
The Nike Performance Fitting Centre has been built to help golfers maximise their potential by giving them the ultimate custom-fitting experience along with a complete game analysis from Archerfield’s elite coaching panel that includes former Ryder Cup player Andrew Coltart and leading European Tour coach Gary Nicol.
Golfers will be able to experience the same attention-to-detail that Nike Golf Tour athletes receive by booking in for one of several fitting experiences offered at the Performance Fitting Centre.
Two-time Major champion McIlroy, who has won twice since switching to the VRS Covert 2.0 Tour driver and RZN Black golf ball, gave the assembled guests a masterclass of ball striking as he went through his bag, from wedges to his VRS Covert 2.0 Tour driver. A celebratory plaque has been commissioned to mark the occasion.
‘It was great to be part of the launch event and it’s brilliant to see all of the hard work the teams at Nike Golf and Archerfield have put in, come to fruition,” said McIlroy.
“I see so many golfers who play in Pro-Ams, who are playing equipment that just isn’t suited to their game and the same guys often don’t even know how far they hit each club. They would improve their performance after going through the ultimate fitting experience from the team here at Archerfield.
“Regardless of your ability, regardless of your handicap or your experience in the game, the premium services offered at the Performance Fitting Centre will improve your game. Golfers will have the opportunity to be fitted to a whole new level than ever before, and the constant development of Nike Golf means they will have the best equipment in their bag.”
Angus Moir, Nike Golf EMEA General Manager, said: “We are thrilled that Rory chose to help us open this truly unique Nike Performance Fitting Centre at Archerfield.
“What we have at Archerfield is the ultimate fitting experience for golfers who want to improve their game. Whether they come for an hour session, half a day or the full three-day experience, we are confident they will be delighted with the services offered.”
In addition to the two stunning courses designed by DJ Russell, the Archerfield Links Estate boasts a 17th century Mansion House, ethical spa (recently voted in the top-six new spas in Europe), gym and a range of luxurious accommodation just outside Edinburgh and in easy reach by road, rail and air.
Tom Younger, CEO of Archerfield Links, echoes Nike’s commitment and enthusiasm to ensuring the Performance Fitting Centre becomes the go-to experience for fitting and tuition. “We want all standards of golfers to have fun and enjoy this great game.”
Nike Golf is a Full Business Member of the Asian Golf Industry Federation.
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