FootJoy Demonstrates Number One Status at Majors

The innovative D.N.A. golf shoe category represents the most comprehensive feature package ever delivered by FJ.
The innovative D.N.A. golf shoe category represents the most comprehensive feature package ever delivered by FJ.

Liverpool, England: FootJoy has extended its record as the overwhelming brand of choice in the Majors, with 54 per cent of the field at this week’s Open Championship selecting models from its extensive footwear family.
A total of 84 players teed it up at Royal Liverpool in golf’s eldest Major wearing FJ shoes, further enhancing the brand’s dominance in the category.
The Mark of a Player logo was also prominent in the glove category, outperforming all other brands. In fact, with 31 per cent opting for FJ gloves, it achieved a count more than twice that of its closest competitor.
“Both FootJoy shoes and gloves offer unbeatable performance, so it really is no surprise that the majority of golfers competing for the year’s most important titles choose to sport our products,” said FootJoy Marketing Manager, Russell Lawes.
“Whether they are looking for additional stability, improved comfort, better fit or simply a great looking and top performing golf shoe, there is no question that they will find exactly what they are looking for within our comprehensive footwear family.
“It is also clear that FJ gloves continue to find favour among the game’s best players, with close to a third of the field at Hoylake taking to the course wearing this essential and performance-driven piece of equipment.
“We are delighted by the popularity of both our shoes and gloves in this year’s Open Championship, which further demonstrates FJ’s status as the market-leading brand in both categories worldwide.”
As well as regularly dominating the Tour counts in shoe and glove categories in Majors, as well as PGA and European Tour events in recent years, including at last month’s US Open Championship, FootJoy remains the overwhelming favourite in the elite amateur game.
FJ reaffirmed that status at The Amateur Championship at Royal Portrush, where 196 of an international field of 288 (68 per cent) golfers took to the Northern Irish links wearing FJ shoes.
FootJoy is part of Acushnet, a Full Business Member of the Asian Golf Industry Federation.

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