Beijing, China: Reed Guanghe Exhibitions has unveiled plans to strategically reposition the Asia Golf Show and the China Golf Show into a new format that focuses on the segments of most keen interest to China’s burgeoning golf industry.
Following extensive research with stakeholders (including partners, supporting associations, exhibitors and visitors), from 2015, Reed Guanghe plans to expand its golf portfolio from two events each year to three exhibitions and a Forum to provide networking and learning platforms in a different format.
China Golf Merchandise Show/PGA Merchandise Show-China and Asia Golf Merchandise Show/PGA Merchandise Show-Asia will remain unchanged but focus only on the golf merchandise sector.
China Golf Industry Expo will be launched as an annual trade show dedicated to golf course design, construction and maintenance while the intention of the Forum is to provide education, networking and hands-on demonstration for golf course trade professionals.
The move comes in response to the needs of China’s golf industry for standalone identities for the golf merchandise and golf course construction segments.
Josephine Lee, General Manager of Reed Guanghe Exhibitions, said: “The new show positioning and strategy will enable the golf shows to deliver better value to our customers, thanks to better partnering and engagement with the industry and a more focused approach to meeting the diverse needs of the golf industry in China and across Asia.
“This places us in prime position to unleash the growth potential that resides within the Chinese and Asian golf industries.”
The China Golf Industry Expo will be held in Beijing in March 2015 and Shenzhen the year after; alternating between these two cities year by year. The event will focus on course construction, maintenance design, landscaping, architecture and all other elements related to the cosmetic look and functionality of golf courses.
It will be located alongside the PGA Merchandise China Show in 2015, whose dual focus will be merchandise and travel. From 2016 they will be run separately.
The China Golf Industry Forum will be a new supplement to the three exhibitions. Scheduled for its inaugural edition in November 2015 in Shenzhen, the two-day forum will feature a demo day for superintendents and general managers at a golf course and will be supported by leading golfing associations, including GCSAA, GCBAA, ASGCA and The R&A.