ASIAN GOLF INDUSTRY FEDERATION

Recruitment Specialist CMM Enhances Reputation

Andre Friedrich (right) is welcomed to Wentworth by Julian Small.

Andre Friedrich (right) is welcomed to Wentworth by Julian Small.


London, England: Colt Mackenzie McNair (CMM), the specialist executive recruitment firm working exclusively in the global golf industry, has underlined its status as the sport’s leading headhunter, by successfully completing the search for Wentworth Club’s new Food and Beverage Director.
Speaking during the European Tour’s flagship BMW PGA Championship, Julian Small, Chief Executive of Wentworth Club, said: “It takes a special individual with internationally recognised talent to lead our food and beverage operation and, with CMM’s expert assistance, we believe we have found that person in Andre Friedrich.
“CMM clearly understood the type of person we were looking to hire and through its own global networks identified Andre as the appropriate candidate. Using CMM saved time and allowed us to precisely identify the right candidate by going beyond individuals actively seeking new employment.”
Friedrich arrived at Wentworth from Elea Estate in Cyprus, where he was Resort Operations Manager. Previous to this, he worked in the hospitality industry, including Restaurant Manager roles at The Palace of Lost City, Sun City, South Africa and the Hotel InterContinental, Hyde Park, London.
Since CMM was established in 2006, it has become the global market leader for executive search in the golf industry, underpinned by its reputation for delivering professional recruitment services to a host of clubs, resorts, organisations, golf businesses and brands. It has grown significantly and in addition to its headquarters in Berkshire, now has offices in Dubai, Hong Kong and Edinburgh.
Current and past clients include Trump International Golf Links, Scotland, Jumeirah Golf Estates, Dubai, Starwood Hotels & Resorts, England Golf, KPMG Golf Advisory Practice, IMG, Mytime Active and Hydroturf International.
Richard Wood, Director of CMM, said: “Andre’s appointment perfectly illustrates how CMM works. Our thorough evaluation of the global talent pool, using digital platforms, databases and our consultants’ own detailed network of business contacts, creates a very precise shortlist of suitable candidates.
“Almost always, our work will highlight people in employment who may not be actively seeking a new role, but that is why our work always goes beyond what golf businesses can achieve by managing senior recruitment requirements in-house.”
A member of the Asian Golf Industry Federation, CMM is currently leading the search for a Chief Executive Officer for the Federation.

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