Hong Kong: Fast Track Asia has confirmed an expansion to its network with a new office opening in Singapore this month, alongside sister agency ICON.
Fast Track is an international sports marketing agency and part of CSM Sport & Entertainment (CSM), a group that also includes PEOPLE Marketing in China and branding specialists ICON.
Fast Track’s first Asian office was established in Hong Kong in November 2010 and currently works with a range of sporting clients across the region including HSBC, AIA, the EurAsia Cup and the Asian Tour.
In a further commitment to the region, Jonathan Castleman, former Managing Director of Fast Track’s international businesses, will be relocating to Singapore in July to take up a new role as Group Managing Director – APAC and ME for CSM Sport & Entertainment. Castleman will drive and co-ordinate the growth of all CSM’s agencies across Asia Pacific and the Middle East.
Castleman said, “This is an exciting period of growth for Fast Track and CSM. The Fast Track office in Hong Kong has grown from a single person in 2010 to the 17 staff we have today.
“Singapore’s major events policy is well known and we see huge opportunities in the Lion City for both existing and new clients. It also provides a great platform for increased activity in the growth economies of Southeast Asia.”
Dan Parr, the current Director of Fast Track Hong Kong, will have an expanded remit to include oversight of the new Fast Track Singapore office. He said: “We’re very excited to be opening up shop in Singapore and I’m delighted with our first recruit in Darren Lai, who we have hired as our Communications Director.”
Fast Track, is part of CSM Sport & Entertainment and currently represents over 50 clients covering major global, regional and national sports events and a myriad of developing sports and youth engagement programmes. Fast Track is headquartered in London with offices in Abu Dhabi and Qatar, as well as in Hong Kong, Sydney and now Singapore.
