Titleist Advancing Performance in 2014

sleeves2014 LOWSingapore (February 7): Titleist will underline its status as the number one ball in golf by delivering even better performance and feel in its new 2014 NXT Tour, NXT Tour S, Velocity and DT SoLo golf balls through innovative core, cover and aerodynamic technologies.
Every Titleist golf ball, including the iconic Pro V1 and Pro V1x, is precision engineered by Titleist Golf Ball R&D associates and manufactured in the company’s world-class owned and operated facilities to provide a meaningful performance and preference option.
The new 2014 models, available in golf shops this month, offer the same renowned quality and consistency that have become synonymous with any golf ball bearing the ‘Titleist’ stamp.
New NXT Tour and softer-feeling NXT Tour S provide exceptional distance and commanding short game scoring performance, exceeded only by Pro V1 and Pro V1x. Both new models have been improved with a re-engineered softer compression core and cover so golfers will experience even softer feel.
Titleist R&D designed the 2014 Velocity with a reformulated, proprietary LSX core that produces a high initial ball speed for powerful distance. A new, spherically tiled 328 tetrahedral dimple design delivers a more penetrating trajectory with a shallower angle of descent for even more roll. The result is even more explosive distance on all full swing shots.
New DT SoLo has been redesigned to provide the best combination of soft feel and distance in a DT yet. With its super soft compression core and soft ionomer cover, the 2014 model features a new spherically tiled 376 tetrahedral dimple pattern that contributes to even longer driver and iron distance while retaining the distinctly soft feel and consistency that DT players have come to love and trust.
DT_solo_group LOWBill Morgan, Senior Vice President of Titleist Golf Ball R&D, said: “When we make an improvement to a Titleist golf ball, it’s in direct response to what golfers tell us they need and want. We’re constantly in the field talking with golfers, capturing their launch conditions on all types of shots, and observing how different golf balls perform for their game. All of this information feeds the product development process and allows us to focus our design efforts and ultimately our prototype testing in ways that will enhance performance for these golfers.”
More than 40,000 golfers from around the world participated in the white-box testing and validation process, with golfers receiving prototype NXT Tour, NXT Tour S, Velocity or DT SoLo golf balls for on-course evaluation. Player feedback was then gathered through Team Titleist and shared with Titleist R&D.
**Titleist is part of the Acushnet company, which is a Charter Member of the Asian Golf Industry Federation. For further details please visit www.titleist.asia/

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