Adam Scott’s New Footwear D.N.A.

Singapore (February 13, 2014): For world number two Adam Scott, balance in the golf swing is vital … which is why he had no hesitation switching to FootJoy’s new D.N.A. – DryJoys Next Advancement – shoes.
Described as the next advancement in golf footwear, the manufacturers say the D.N.A. is ‘the most feature-laden golf shoe delivered by FootJoy’.
Due to be launched in Asia in March, D.N.A. shoes emdna2body the most proven elements of the DryJoys franchise with new, cutting-edge componentry and construction methodology.
Doug Robinson, FootJoy’s Vice President of Design and Development Worldwide, said: “To create the most feature-laden golf shoe in our storied history, we needed to explore the anatomy, or DNA, of our premium footwear products and then scrutinise every aspect throughout the design and development process.
“Every material and every component was carefully considered in order to deliver a shoe with lightweight stability, a precise fit, superior feel and ultimate performance.”
Scott, who is primed to defend his Masters title at Augusta in April, has been wearing D.N.A. shoes since September, including while competing at the 2013 Presidents Cup and during his three recent wins in Australia.
Scott said: “D.N.A. is the most technologically advanced shoe FJ has ever produced and it embodies
everything I am looking for in a golf shoe. They actually activate my feet, giving me great balance throughout my swing.”
Also with D.N.A. on their feet are American Presidents Cup duo Webb Simpson and Jordan Spieth.
Simpson said: “You want a golf shoe that is comfortable and stable, and this gives you both. The new
technology in the tongue and heel collar allows the shoe to mould to your foot, giving the golfer
everything they will need on the course.”
Spieth added: “I was drawn to the shoes first because they looked awesome. But then the comfort and stability was great too, so it was an easy decision to put them in play. It actually feels like I’m playing
without shoes on because they are formed so well to my feet.”
**FootJoy is part of the Acushnet Company, a Charter Member of the Asian Golf Industry Federation. For further information on FootJoy, please visit: www.footjoy.com

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