Birmingham, England: Therabody, the global wellness innovator and the creator of Theragun, has joined The Professional Golfers’ Association of Great Britain and Ireland’s (GB&I) official partnership programme as a Principal Partner.

As a Principal Partner, Therabody will join an elite group of businesses that represent the highest level of partnership with The PGA. They are leaders in their business area and will benefit from a broad marketing platform to engage PGA Members and the wider golfing community.

Therabody will share educational content with PGA Members on the benefits of its wellness technology devices and how the products can be integrated into golfers’ warm-up and recovery routines. This will be available through the Association’s new digital CPD platform, PGA Learn, which allows PGA Members to consume a wide range of learning and CPD content.

Additional support and training will be provided to PGA Members who wish to stock Therabody products in their golf shops, to help them best optimise sales and educate their customers on ideal products and protocols for their specific ailments and areas of soreness.

“The PGA is delighted to welcome Therabody to its exclusive partnership programme as a Principal Partner,” said David Adams, Head of Commercial Partnerships at The PGA of GB&I, an Executive Member of the Asian Golf Industry Federation.

“One of the Association’s key missions is to improve the personal and professional lives of our Members and, as a market leader in health and well-being, Therabody aligns with those values and our ambitions.

“We look forward to introducing and educating PGA Members and golfers of all ages and abilities about the benefits of Therabody products and how golf can improve their health,” added Adams.

Founded in 2016 by chiropractor Dr Jason Wersland to help alleviate his pain from a traumatic motorcycle accident, Therabody’s mission is to empower everybody to take control of their wellness through a cutting-edge eco-system of wellness technologies. The company creates high-quality, research-backed products and solutions that enhance the body’s natural ability to perform, recover, and achieve wellness, helping athletes recover faster and reduce muscular soreness.

Dr Wersland, Chief Wellness Officer of Therabody, said: “Golfers have been incredibly receptive to our products and our mission since Therabody’s early days, and I’m thrilled we are able to partner with another layer of the golf community through The PGA.

“As an avid golfer myself, I understand the importance of incorporating moments to wake up the muscles and increase blood flow before and during rounds, and to relax the body after a long day on the course. I look forward to showing PGA Members the ways they can use our products to help improve every aspect of their golf game and overall wellness.”

In addition, PGA Members will gain access to Therabody University, the company’s education division, which offers accredited courses on how to effectively introduce its products into training and recovery routines.