Kissimmee, Florida, United States: Golf Datatech has introduced the Headwear Reports category, a new series of data providing in-depth analytical tools for understanding sales and retail trends.

“Headwear is a brand-new category that Golf Datatech is tracking, as we are finding retail sales are very significant when compared to many other apparel categories, and it’s even larger than some of those in equipment,” said John Krzynowek, Partner at Golf Datatech, a leading independent market research firm for retail sales and consumer trends in the golf industry.

“Tracking headwear sales is long overdue, as it is the largest apparel category other than men’s shirts. In fact, the headwear category is larger in total sales both on and off course than wedges or putters,” he added.

The new headwear data, which is now available by month dating back to January of 2021, includes in-depth analysis of the category in either on or off course channels, as well as the on and off course channels combined, tracking: sales and market shares of headwear brands, types of headwear, pricing, unit sales, average selling price, total dollar value, and inventory status, among other key data points.

Krzynowek said: “As demand for golf apparel continues to surge in the US, adding data in categories like headwear provides industry stakeholders with a benchmark for determining trends in the market by price, style and brand, while also managing inventory levels by channel.

“Managing your apparel or headwear business without objective insights into the mechanics of the green grass and off course channels is like sailing a boat without a rudder.”