Rugby, United Kingdom: Bernhard and Company has established a new partnership with SGDC India Pvt Ltd, which is now the company’s official distributor within India.

SGDC and Bernhard and Company share common values, with a focus on customer experience utilising cutting-edge technologies that deliver on value, innovation, and design.

Formed more than a decade ago, SGDC India is among the nation’s leading golf course development company and offers itself as a one-stop-shop solutions provider for all golf course infrastructure and maintenance requirements.

This appointment comes as Bernhard and Company looks to ensure it can service current customers more efficiently, while also helping to increase sales through improved contact with new prospects.

SGDC will be responsible for direct sales and customer relations within India and will demonstrate the knowledge and passion that Bernhard and Company possess for its grinding philosophy.

Anit Mehrotra, Director and CEO of SGDC, said: “We are delighted to establish a new working relationship with Bernhard and Company, and we are committed to taking the company’s business to the next level in India.”

“We look forward to growing our network in India, and are proud to introduce SGDC to our network of world-class distributors who can deliver our industry-leading turf management solutions,” said Steve Wilson, Territory Manager for Pacific Asia, Bernhard and Company, a Full Business Member of the Asian Golf Industry Federation.

Bernhard and Company grinding machines are used by more than 65 of the world’s top-100 golf courses to ensure tournament-ready playing conditions year-round, while the company’s turf management solutions and educational support are utilised at major sporting events around the globe.