PGA Show Connects Focus on Increasing Golf Facility Revenue

Palm Beach Gardens, Florida, United States: PGA Golf Exhibitions, in partnership with the NGCOA and Full Swing, is presenting two complimentary golf industry webinars, focusing on increasing golf facility revenue, on the PGA Show Connects’ digital platform (

Access and login information for webinars and the online golf marketplace remains the same for previously registered Virtual PGA Show and PGA Show Connects users.

New PGA Professional and industry registration is also available at no cost. PGA of America MSR credits can be earned by PGA Professionals participating in PGA Show Connects education sessions.

PGA Show Connects Webinars – June 29

  • Revenue Management in a Post-Covid World – Maximising Yield When Demand is High, presented by the National Golf Course Owners Association (2 pm – 3 pm Eastern Time).

Maximise revenue when a golf course is in high demand. Learn how dynamic pricing plays a role when all tee times are valuable and how to manage golf outing pricing. Owners will discuss their revenue mindset, how to use clever marketing without including a discount, ways to increase online booking and how to overcome a fear of raising rates.

Presenters are Don Rea, Secretary of the PGA of America and Owner of Augusta Ranch Golf Club in Arizona; Allison George, Owner, Toad Valley Golf Course in Iowa; Del Ratcliffe, Owner, Ratcliffe Golf Services in North Carolina.

  • How to Revitalise Your Clubhouse and Increase Revenue with Simulators,
    presented by Full Swing (3 pm – 4 pm Eastern Time).

    Full Swing outlines how installing a simulator can bring new life to a clubhouse and create a new revenue stream in existing space. An early preview of the new Full Swing KIT Launch Monitor will be shared to demonstrate how the product can increase lessons, fittings and guest satisfaction both indoors and outdoors.

Presenters are Jason Fierro, Full Swing Senior Vice President; Joe Rathburn, Full Swing Director of Sales.

PGA Show Connects, the golf industry’s 365-digital platform extension of the PGA Show, features regular digital events, educational offerings and online marketplace leading up to the in-person 2022 PGA Merchandise Show from January 25-28, 2022.

Designed to keep the industry connected and growing business year-round, PGA Show Connects offers a continuous digital golf marketplace of new and returning exhibitors, currently featuring nearly 50 exhibitors offering more than 360 new products.

The largest annual global summit for the business of golf for more than 65 years, the PGA Show is organised in partnership by Reed Exhibitions and the PGA of America, an Executive Member of the Asian Golf Industry Federation.

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AGIF is a not for profit industry federation with members and partners involved in all facets of the golf industry throughout Asia to assist them to take the next step in development toward a sustainable industry.


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