London, England: Following the success of last year’s first virtual International Golf Travel Market (IGTM), Reed Travel Exhibitions is launching another virtual event, IGTM Links, which will take place online from March 23-25.

This will be the first official gathering for the international golf travel community in 2021 and another business opportunity to ignite the industry as tourism and international travel prepares for its comeback.

IGTM’s virtual launch in October hit a record number of attendees over its three days, with over 1,400 buyers and exhibitors engaging in more than 10,500 one-to-one meetings.

IGTM Links 2021 will be hosted via a state-of-the-art online meeting platform, giving the opportunity for 250 golf courses, golf resorts and destinations to access three-days of mutually matched, flexible meetings at a time that suits both the supplier and the 250 attending international golf tour operators.

The event will also include meetings with international travel editors who want to hear about the industry’s news for their travel pages coming up during 2021.

David Todd, Event Manager, IGTM, said: “We have launched the second IGTM Links due to overwhelmingly positive feedback received from the industry following our launch event.

“IGTM Links 2021 is designed to support the next live face-to-face event that will take place at ICC Wales and Celtic Manor Resort in Wales (October 18-21).

“We know that some participating at the virtual event won’t be at the physical event in Wales. Therefore, this is an opportunity and a taster for the live event. as well as another cost-effective digital version to help get the industry together during this crucial time.”

During the three-day event, there will also be a variety of content sessions, including destination presentations and panel discussions from top golf courses and resorts on a global scale, as well as panel discussions and research findings on how to plan business strategies going forward.