ASIAN GOLF INDUSTRY FEDERATION

Golf in Australia Riding New Wave of Popularity

Melbourne, Australia: Australian golf is riding a new wave of popularity with huge participation rises recorded over the summer.

Figures released by Golf Australia (GA) show that handicap rounds of golf played leapt by 12 per cent in the 2020-21 summer months compared to the previous summer’s figures.

The figures are tracked by GA using data from its national computerised GOLF Link handicap service over December 2020 and January-February 2021. They do not include casual, non-handicapped golf, which also has seen big rises in playing numbers.

There were 2.89 million rounds played in summer 2020-21 compared to 2.58 million rounds in the previous summer.

Encouragingly for golf, the biggest advances came in lower age groups. The 10-14 years age bracket jumped 30.2 per cent, the 20-24 years group leapt by 54.5 per cent and the 25-29 years group rose by 49.8 per cent over the summer months.

Of the states, New South Wales recorded the highest increase at 22.6 per cent over the three-month period. Queensland was next with a 20.8 per cent increase.

New South Wales and Queensland recorded the biggest jumps in rounds played by women at 25 per cent higher than last summer.

Handicap rounds of golf were up by three per cent in the calendar year 2020, despite golf courses being closed in one of the most popular golf states, Victoria, for much of the winter. Nationally there were 11.06 million competition rounds played compared to 10.73 million in 2019.

The numbers are at levels never previously experienced in the 10 years the GOLF Link service has delivered comprehensive reach across Australia’s affiliated clubs.

Golf Australia Chief Executive James Sutherland said that while the past 12 months had seen a clear surge in golf participation, the game had been presented with a significant opportunity for further growth.

Club membership figures for 2020 have not been released but to the end of October 2020, more than 42,000 new members had joined clubs around Australia, indicating a strong increase in the annual figure is on the cards.

Website traffic at golf.org.au has risen, too. During the seven main weeks of summer (December 15 to January 31), the website saw an 11 per cent lift in users compared with the same period in 2019-20, and a 16 per cent increase in new users.

Channel Seven’s mini-golf reality show, Holey Moley, won the ratings battle with 983,000 viewers on its opening night last month, and was a spectacular success in an environment where golf is looking for new entry points for players.

“We expected families and kids to embrace Holey Moley, but the public reaction went well beyond our expectations,” said Sutherland. “From the feedback I’ve seen come out of many mini golf facilities around Australia, Holey Moley has inspired huge numbers of kids and younger adults to get a club in their hands and to give golf a go. That’s really exciting for anyone who loves our game.”

Overseas, the situation is similar, with golf experiencing a worldwide boom.

In the United States, total rounds of golf played in 2020 were up 13.9 percent over 2019, according to Golf Datatech, which describes this as a record increase.

The previous-best number was a 5.7 percent surge in rounds in 2012, with Golf Datatech providing the figures since 1998.

In New Zealand, huge rises have been reported in rounds played through the latter part of 2020, as high as 39 per cent up in September.

“Golf is being seen for exactly what it is: a safe, outdoor, healthy and sociable way to spend time,” said Sutherland.

“Every bit of data that we’ve collected since the beginning of last year has reinforced what we’ve seen and heard anecdotally – that golf clubs and facilities were thriving again. Our job is to ensure these increases are a part of a long-term trend, and are not just a temporary spike. We are about continuing to build on the ground that has been made.”

Sutherland said participation programmes such as Get Into Golf, the MyGolf junior clinics and Vision 2025, the women’s participation strategy, had all made an impact at grass roots level.

“Golf delivers significant physical and mental health benefits to its participants, which has been particularly valuable over the past 12 months. It’s the perfect game for social distancing. It’s a game for everyone, and it’s a game for life.”

Share with your Friends

View More Articles

Golf Boom Continues in Australia

Posted on May 27, 2023

Sydney, Australia: After another year of significant club membership growth, Golf Australia’s 2021/22 Participation...

About AGIF

AGIF is a not for profit industry federation with members and partners involved in all facets of the golf industry throughout Asia to assist them to take the next step in development toward a sustainable industry.

Contact

Asian Golf Industry Federation
3 Coleman Street,
#04-35 Peninsula Shopping Complex,
Singapore 179804
Chief Communications Officer
communications@agif.asia
Membership & Administration Manager
membership@agif.asia

Connect With AGIF

Copyright © 2023 Asian Golf Industry Federation.
Asian Golf Industry Federation