West Palm Beach, Florida, United States: Garmin International, Inc has announced a partnership with golf legend and businessman Greg Norman to be a global brand ambassador.
A two-time Open champion, winner of more than 90 tournaments worldwide and World Golf Hall of Fame member, Norman holds the distinction of defending his number one position in the Official World Golf Ranking for 331 weeks.
“We couldn’t be more excited to announce this partnership and welcome Greg Norman into the Garmin family,” said Susan Lyman, Garmin’s Vice President of Global Marketing. “As a globally recognised athlete, an avid outdoorsman and successful entrepreneur, Greg’s winning attitude and adventurous spirit make him a perfect fit for Garmin.”
The Greg Norman for Garmin campaign will highlight Norman’s experiences with golf products such as the Approach S60 golf watch and the Approach Z80 laser range-finder, as well as the Fenix 5S outdoor smartwatch and the MARQ Collection of modern luxury tool watches.
“Having used many different products over the years, I can say with conviction that Garmin offers the most precise and advanced GPS technology for the course and has truly helped me improve my game,” Norman said.
“I wear my Garmin fēnix watch almost every day. It’s sleek, lightweight, and water resistant, so it can go everywhere I go – from the golf course to the boat and beyond. I’m excited to be Garmin’s new ambassador and look forward to sharing their innovative technology with my friends and fans.”
Like Garmin, Norman has built a global brand that encourages people to pursue their passions. The campaign, which launches this month, features ‘The Shark’ promoting Garmin’s GPS-enabled golf products across print, digital, and social media channels, as well as through personal appearances and interviews.
Garmin collaborated with Authentic Brands Group (ABG), a brand development company and majority owner of the Greg Norman brand, on the launch of this partnership. ABG continues to extend the Greg Norman brand and ‘Attack Life’ mantra into aspirational products, content, and experiences for the brand’s core audience and the next generation of customers.
Greg Norman Golf Course Design is a Full Business Member of the Asian Golf Industry Federation.