AGIF Management Team
The Clearwater Bay Golf & Country Club, Hong Kong
Eric holds the position of CEO of The Asian Golf Industry Federation (AGIF) since late 2014.Under his stewardship, the AGIF has forged relationship with owners, club management and national and international golf federations to build turfgrass and club management education modules throughout Asia. The AGIF offers the Certificate in Greenkeeping for Turfgrass professionals in partnership with The R&A as well as facilitating the renowned Certified Club Manager CCM certification in partnership with the Club Management Association of America. The AGIF runs Seminars on Turf and Club Management events and has partnerships with national associations throughout Asia.
Born in Canada and raised in California, Eric holds a Bachelor of Arts, English Literature degree from U.C. Berkeley and an MBA from the Thunderbird School of International Management in Arizona. He has lived and worked in Asia for over 32 years in the media, sports and golf industries.
Having cut his journalistic teeth in England, Spencer arrived in Hong Kong in 1984 to assume a position on the editorial staff at the South China Morning Post, where he became Chief Sports Writer and Deputy Sports Editor. Instrumental in the launching and running of the first golf magazine in Asia, Spencer moved to Singapore in 2002 and has continued to be a close observer of Asian sport, writing for many leading newspapers, magazines and websites and commentating for a variety of television channels, including ESPN, Fox Sports and Asia Television (Hong Kong).
In February of 2014, Spencer assumed the position as Chief Communications Officer with the Asian Golf Industry Federation. As well as sitting on various Awards panels, Spencer has acted as moderator at numerous high-profile conferences around the region, including the Asian Club Managers Conference (2018), All That Matters (2017), HSBC Golf Business Forum in Abu Dhabi (April, 2014), and as Master of Ceremonies at various golf tournaments, including The Championship (European Tour-Asia Tour) and Causeway Trophy.
Marcus had spent over 20 years working at the forefront of digital media, marketing and advertising in various European and Asian markets. Working in advisory and business development capacities, Marcus’ experience has been to help companies connect with and engage their audiences using multiple touchpoints, but primarily mobile technology.
Marcus’ first exposure to the efficiencies of mobile media was via the gaming industry in 2003 where he was part of the team to launch the world’s first mobile betting application. Following that he joined Telstra to drive the growth of the mobile advertising industry where he developed and served Australia’s first ever mobile advertising campaign.
Since 2017 Marcus switched gears and joined the golf industry, working at 13th Beach Golf Links (Australia) and Ba Na Hills Golf Club (Vietnam) in the role of Director of Sales & Marketing, where his focus was to increase revenue using digital marketing strategies that utilise customer data and online sales channels.