Birmingham, England: The PGA of Great Britain and Ireland (GB&I) has announced a long-term extension of its partnership with Acushnet, parent company of leading golf equipment brands Titleist and FootJoy.

The renewal of Acushnet as a PGA Principal Partner for the next four years will see the continuation of support for The PGA of GB&I’s key initiatives, working closely with the Association to supply PGA Members with CPD and high-performance products to further their knowledge, training and businesses.

Together, The PGA of GB&I and Acushnet will provide these opportunities to both the current and the next generation of PGA of GB&I Professionals through the sponsorship of The PGA’s annual ‘Assistant of the Year’ award.

Michael Creighton, Titleist Brand Director UK Region, said: “As a Titleist brand, our connection with The PGA and its Members is part of our DNA. We are excited to continue our support by being a Principal Partner for an additional four years.

“With the constantly evolving golfing landscape, it is more vital than ever that we have strong lines of communication with our PGA partners, with our aim to continue the support through great service, strong education and best in class products, allowing PGA Professionals to give the best possible recommendations to their customers.

“We urge our large network of PGA Members to further their knowledge and training by engaging with the resources we have to offer through our Golf Ball Product Specialist and Club Fitting Education team as well as the vast resources we have on our Titleist University site.” 

The new agreement will also see Acushnet as official suppliers of equipment for The PGA of GB&I’s key events, including the PGA Cup, which will see the provision of bags, balls, shoes and apparel for both the men’s and women’s GB&I teams. 

Russell Lawes, FootJoy Brand Director – UK Region, said: “The partnership renewal affirms FootJoy’s commitment to support PGA Members for the years to come, recognising that PGA Professionals are an extremely important part of the FJ business.

“Our focus will always be on unlocking and enhancing a golfer’s performance and we hope the PGA Pro will continue to help us communicate this message and teach golfers about the importance of performance-based golf products.”

Richard Barker, Executive Director – Business Development at The PGA of GB&I, said: “We are delighted to continue our long-standing partnership with Titleist and FootJoy, two of the most trusted brands in golf.

“This collaboration underscores the synergy between our organisations, rooted in shared values and a mutual dedication to supporting PGA Members. We look forward to working together in the years to come, providing our Members with the best resources, tools, and opportunities to thrive both on and off the course.”

*The PGA of Great Britain & Ireland is an Executive Member of the Asian Golf Industry Federation.