Frisco, Texas, United States: The 2024 PGA Show will feature 10 specialty pavilions to further engage PGA of America Golf Professionals and retailers from around the world in the discovery of the latest products and services while creating new ways to interact with peers and nearly 1,000 golf brands.

To be staged at the Orange County Convention Centre in Orlando from January 23-26, the 71st edition of the PGA Show is the largest global gathering for the business of golf, featuring a packed Show Floor with more participating companies, more exhibit space, pavilion enhancements and a new concert lounge in Hall E of the convention centre.

Investments have been made to elevate the event experience through specialty pavilions spread across more than one million square feet of exhibit and demonstration space.

This includes the indoor Equipment Test Centre and adjacent practice putting green; Golf Fitness, Wellness & Instruction pavilion and stage; New Product Zone; Inventors Spotlight pavilion; PGA of America Hub; Career Zone; Golf Travel pavilion; new PGA HOPE activation; new concert lounge; and a new Clubhouse pavilion.

“The participation of top brands, veteran manufacturers and emerging companies on the Show Floor is enticing on its own,” said PGA Golf Exhibitions Vice President Marc Simon.

“Enhancing specialty pavilions, supporting emerging growth sectors with new activations and adding new special events like the Winter Jam concert build on this exciting marketplace and increase opportunities for our PGA Show community to interact,” added Simon.

The 71st PGA Show will bring together thousands of PGA of America Golf Professionals, golf leaders, industry executives and retailers from around the world who will source new products from nearly 1,000 golf and golf lifestyle brands, attend high-level industry presentations, participate in education and career workshops and connect in person with peers and golf leaders to drive continued growth of the sport and the business of golf.

Organised by the PGA of America and PGA Golf Exhibitions, the PGA Show begins on January 23 with the PGA Show Demo Day at Orange County National Golf Centre and moves to the Convention Centre (January 24-26), for exhibits and a full schedule of industry events. 

*The PGA of America is an Executive Member of the Asian Golf Industry Federation.