Singapore: Borneo Motors Singapore, the sole distributor for Lexus in Singapore, has committed to a three-year partnership with the Singapore Golf Association (SGA).

The partnership, confirmed at a signing ceremony at the Singapore Island Country Club, seeks to promote the development of golf in Singapore, with the goal of driving interest and nurturing the next generation of local golf talent to compete at the international level.

Ross Tan, President of the SGA, said: “This partnership is representative of Lexus’ commitment to promoting golf as both a life-skill and sport in Singapore. With the vision of SGA, we have been actively introducing our sport to the grass-roots and masses. We would like to leverage on Lexus to jointly inspire our next generation of aspiring golfers.

“Judging from our strong success in the last SEA Games, our national and youth programmes are yielding dividends and we need to keep up the momentum. The rapid development of our high performance and junior development programmes are the testimonies of our effort.

“We have been in talks with Borneo Motors Singapore for nearly two years and now is time for partnership and action.”

As part of the three-year partnership, Lexus will work closely with the SGA to expand and elevate existing high performance and junior development programmes.

This will boost the SGA’s ability to provide talented national and junior players with greater opportunities to achieve their golfing goals – through holistic programmes and a strong support network in hopes of producing world champions.

Jasmmine Wong, CEO of Inchcape Greater China and Singapore, said: “Many Lexus customers wished their children could golf with them. In deeply listening to our customers, we are looking to provide this platform for more family time and bonding by sparking an interest in multi-generational golf.

“Together with SGA we will work towards youth golf development and I will invite our valued Lexus customers on this journey together to increase junior golf participation.”

Lexus is also committed to work with SGA to elevate competition and community engagement experience. Among the calendar of activities, Lexus will work with the SGA to support the following grass-roots outreach programmes and tournament:

• Singapore Junior Golf Championship (SJGC) 2021 – The 54-hole SJGC attracts some of the world’s top junior players. Ranging in age from 11 to 16, a total of 80 juniors compete in the event that is part of the World Amateur Golf Ranking.
• Get Golfing with SGA! – An on-going campaign to introduce golf to the masses, bringing golf to community centres, fields and multi-purpose halls. It provides a fun twist for non-golfers to experience this game of a lifetime.
• SGA Fund-raising Golf Day 2021 – A golf day to raise funds through the One Team Singapore Fund for the SGA’s High-Performance golf programmes and initiatives to develop Singapore golf. Guest-of-Honour for the event is Dr Ng Eng Hen, Minister for Defence. “The activities and work made possible will strive to support our golfers to chase their Olympic dreams and achieve personal excellence both on and off the course,” said an SGA spokesperson.