Lawrence, Kansas, United States: Corteva Agriscience has pledged its support of the Golf Course Superintendents Association of America (GCSAA) and its members through participation in the association’s Partner Recognition Programme.

Corteva will invest resources at the programme’s Silver Partner level.

“Without the support of partners like Corteva, critical education to help golf course superintendents succeed in their roles and programmes to demonstrate the vital role they play in the enjoyment of golf would not be possible,” said GCSAA CEO Rhett Evans. “GCSAA is thankful for Corteva’s partnership and continued support of the golf industry.”

Corteva has also donated US$30,000 to GCSAA’s philanthropic organisation, the Environmental Institute for Golf, for its First Green programme. First Green provides hands-on STEM (science, technology, engineering and math) education at golf courses. They are recognised in the EIFG’s cumulative giving programme at the Presidential Club level for organisations who have given between US$100,000 and US$249,999 since 1987.

This contribution also renews their membership in the EIFG’s Platinum Tee Club, which recognises donors who contribute US$5,000 or more in a single year.

“We are excited to be a Silver Partner for GCSAA,” said Karan Bansal, Category Leader for Corteva Agriscience Turf & Ornamentaldivision. “Corteva is committed to offering golf course superintendents products and resources to keep courses in pristine playing condition season after season. We look forward to continuing this support through new opportunities with this partnership.”

GCSAA’s Partner Recognition Programme provides year-round exposure based on a prescribed level of investment. GCSAA industry partners can choose among Platinum, Gold or Silver levels as a means to achieve marketing objectives. Each level provides partners unique communications and recognition options to position themselves in the marketplace.

Vehicles in the programme include the Golf Industry Show, GCSAA Education Conference, Golf Course Management magazine, media communications, social media and GCSAA.org. Additional opportunities for exposure within GCSAA membership, committees, chapters, career services and others exist as well.

The programme offers industry partners strategic, diverse and on-going communication with members. The association’s primary communications vehicles are the most read in the industry and are considered the cornerstone of marketing activities by the industry. Additional programme features desired by companies in their marketing mix are maximising year-round visibility, securing proprietary options and engaging in philanthropy in a strategic manner by supporting The Environmental Institute for Golf.