Callaway Adds to its Apex Family

300x250-APEX-Muscleback-IronsCarlsbad, California, United States: Callaway Golf has announced the launch of its Apex Muscleback Irons and Apex Utility.
Described by Callaway as ‘a great option for elite golfers and low-handicappers’, the Apex Muscleback Irons are classically-crafted, Tour-inspired, premium forged blades with playability.
This iron set is custom order only, and comes standard in a 2-PW.
Alan Hocknell, Callaway’s Senior Vice President, R&D, said: “When our Tour players asked us to craft a classic muscleback design, built to the exacting specifications that a blade demands, with some playability too, we got right to work on new Apex Muscleback Irons.
“They’ve got a Tour inspired shape and style in our most premium forged design, and we’ve packed them full of game enhancing technology like optimised turf interaction and the same grooves we put in Apex Pro Irons.”
Meanwhile, the Apex Utility Irons will also be available at some retail accounts.
These forged utility irons, says Hocknell, are ‘loaded with technology to give players high ball speeds across the face, along with performance, playability and a lot of forgiveness’.
They gained immediate popularity on Tour since they were introduced at last month’s Open Championship in England, and they’re available in 18-degree, 21-degree and 24-degree lofts.
press-center-APEX-Utility-Irons2“Our R&D team has loaded up on technology and forged precision in the new Apex Utility Irons,” said Hocknell. “The traditional long iron shape is all about performance and a level of forgiveness and playability that go way beyond what you’d expect from a forged face cavity back design.
“Precision, versatility, better distance gapping, and forgiveness are all staples of these new additions to the Apex Family. And for the golfers who are looking for a high technology alternative to hybrids or long irons, these are it.”
Callaway Golf is a Full Business Member of the Asian Golf Industry Federation.

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