Ben Hogan Company Prepares for Return to Golf Equipment Business

Fort Worth, United States: After a seven-year absence from the golf equipment marketplace, the Ben Hogan Company will return to the business of club-making in 2015.
Ben-Hogan-Golf-websiteThis re-introduction of Ben Hogan golf clubs coincides with the 60th anniversary of the introduction of the first Ben Hogan irons in the fall of 1954.
Oscar Feldenkreis, President of Perry Ellis International, said: “Since our purchase of the Ben Hogan brands in 2012, we have been contacted by many parties inquiring about the return of this revered brand to the equipment business. After much deliberation, we are excited to have Eidolon Brands reintroduce the Ben Hogan brand back into the golf equipment sector.”
“Respecting the history and the legacy that Ben Hogan built with the golfing public, we were determined to find just the right group to drive that effort. As we became more acquainted with Terry Koehler and EIDOLON Brands, it became clear that this company exhibits the values, spirit and passion that Ben Hogan always represented to the golf community.
“With EIDOLON’s core management team having over 150 years of Ben Hogan Company experience in manufacturing, sales, product development and marketing, there is no question they understand and embrace Mr Hogan’s values and are the ideal team to bring the Ben Hogan name back to its historic leadership position in the equipment industry.”
Koehler, President/CEO of EIDOLON Brands, LLC is a lifelong Ben Hogan devotee and former Director of Marketing of the Ben Hogan Company. He is also the architect of the SCOR4161 product line, which has garnered numerous media awards and consumer accolades for challenging the design and performance of conventional wedges and set-match short irons.
Koehler said an R&D team has been working on the new Ben Hogan club designs, and the first offerings are targeted for introduction in 2015. “We are studying all the things Mr Hogan believed about golf clubs, and dissecting early Ben Hogan designs to understand his performance principles and knowledge of what a golf club should do,” said Koehler.
“There was a wealth of genius in those early clubs. Our commitment to the Ben Hogan legacy is to ensure that every product delivers unmatched precision and dedication to the art of shot-making, providing equipment that allows golfers of all abilities the opportunity to optimise their skills.”
The Ben Hogan Company was founded in late 1953, following Hogan’s unprecedented season in which he won golf’s Triple Crown. The company’s first set of irons, named ‘Precision’, was introduced in 1954.
For over 40 years, Ben Hogan irons were instrumental in hundreds of victories on all the professional Tours and were favoured by thousands of club professionals and top amateur golfers. The company was moved from Fort Worth in the early 1990s, only to return for a short time a few years later. No golf clubs bearing the Ben Hogan brand have been introduced to market during the past seven years.

Related Articles

We hope that you enjoy and value the information provided by the AGIF on our website and via our other multi-media channels. As a not-for-profit organisation, the AGIF relies largely upon membership dues to fund its operations. This is especially true during the Covid-19 period. AGIF Membership also has its privileges. In joining the AGIF, you will have the opportunity to publicise your brand and activities and participate in the Federation’s educational events at discounted prices. We welcome you to join the AGIF. In doing so, you will be supporting your brand and the industry. For more information, please see Membership Benefit page.