Como, Italy: Some 1,300 delegates from 65 countries will be guests in Como in October to launch Italy as a golf destination.
During a press conference at the Golf Club Monticello (Cassina Rizzardi, Como) it was confirmed that the International Golf Travel Market (IGTM) 2014 will be held for the first time in Italy, in Villa Erba, Cernobbio (Como) from October 27-30.
Welcoming the guests were Marco Polli, President of Golf Club Monticello, Luigi Burti, General Secretary of Provincia di Como, and Antonio Bozzi, Vice President of the Italian Golf Federation.
Jean-Marc Droulers, President of Villa Erba, the exhibition centre where IGTM 2014 will take place, said: “The project is important, first of all because we have succeeded in working together with both the public and private sectors. To organise the event, expenses will be about 1.1 million euros – 400,000 euros will be provided by public institutions and about 700,000 euros from the private sector.”
Peter Grimster, IGTM Exhibition Manager, said the 17th edition of IGTM will be a B2B event, not open to the public. About 1,300 delegates from 65 countries are expected to attend.
As well as more than 600 golf tourism suppliers (golf resorts, hotels, clubs, tourism boards), there will be 350 pre-qualified buyers and about 100 international media.
Grimster said: “We have decided to come to Como after long negotiations with Regione Lombardia and Provincia di Como. Italy is very famous for food and art, but not for golf. We think it holds the assets for the development of this sector too. And we want to be part of this process.”